AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in Uruguay, Q1 2025
Explore the performance of the top personal finance apps in Uruguay, highlighting trends in downloads, revenue, and active users for Q1 2025.
In the first quarter of 2025, the personal finance app market in Uruguay showcased notable trends on the iOS platform. Data from Sensor Tower provides insights into the performance of five leading apps.
Splitwise saw a fluctuating trend in weekly revenue, peaking at approximately $497 in early February. Downloads began strong at around 1.3K but gradually declined to 457 by the end of March. Active users started at 11.8K, climbed to a peak of 13.9K in early March, and concluded the quarter at 10.8K.
Money manager, expense tracker had modest revenue, reaching a high of $16 in mid-March. Downloads fluctuated slightly, starting at 180 and ending at 264. Active users remained relatively stable, ending the quarter at approximately 1.6K.
The Money Manager Expense & Budget app had consistent downloads, ranging from 80 to 101 weekly, while active users increased slightly from 478 to 494 over the quarter.
ZCuentas maintained a steady download rate, starting the quarter with 116 and ending with 78.
Finally, Monefy: Money Tracker showed variable revenue, peaking at $204 at the start of the quarter. Downloads remained consistent, beginning at 105 and closing at 81, while active users remained stable around 370 to 382.
These insights underscore the dynamic nature of the personal finance app market in Uruguay. For more detailed information, visit Sensor Tower.